Responsibilities

Position Summary

Hudson Yards Experiences is seeking a Marketing Coordinator to work across a variety of functions supporting HYE’s marketing efforts. The successful candidate must be able to handle multiple projects simultaneously while working to tight deadlines.

With a passion for engaging and inspiring audiences on a global scale, they will assist with all HYE marketing efforts to raise brand awareness of Hudson Yards Experiences and to support overall ticket sales initiatives. The Marketing Coordinator will report to the Director of Marketing, Brand & Creative.

Responsibilities

• Support on the implementation of the B2C marketing strategy to reach commercial objectives, collaborating with various stakeholders.
• Assist in the development and implementation of marketing campaigns to drive awareness, engagement, and sales for all Hudson Yards Experiences attractions.
• Support with content creation for digital and print materials, including website content, email newsletters, on site signage, advertising and sales collateral.
• Day-to-day liaison with creative agency including briefing and review processes.
• Manage website content updates and ensure all information is up to date.
• Assist with the implementation of digital marketing strategies including website and ticketing, CRM, SEO and paid advertising.
• Support SEO efforts by creating copy/content for blog posts.
• Implement email marketing campaigns and monitor KPIs and results.
• Support the planning, promotion, and execution of events and activations.
• Assist in the management of partnerships with external organizations and cross-promotional initiatives to increase visibility and engagement.
• Assist in building ticketing structures for events.
• Assist with the development and execution of promotional offers.
• Be a brand champion, ensuring our brand voice and personality is reflected in all copy, content and creative.
• Traffic creative/paid media assets.
• Maintain brand guidelines and assets, updating as necessary.
• Be the first point of contact for collateral requests from internal departments (such as Sales and Operations) and manage the creative brief process.
• Assist in planning and managing cross-promotion opportunities with the Hudson Yards marketing team, ensuring seamless integration across various channels (newsletters, website and signage).
• Update the marketing & promotional calendar with key events and activations.
• Collaborate with F&B partner for events and activations and oversee all on site menu updates.
• Assist with on-site special events, photography and video productions (that may be on weekends and outside normal business hours).
• Assist in pulling reports and analyzing results.
• Provide administrative support to the Marketing team, including organizing meetings, sharing agendas and detailed minutes, processing ticket requests, raising POs, processing invoices.
  
  
  

Benefits:

• Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
  
  
  

Compensation:

The base pay for this role is expected to fall within the range listed below.

For non-union positions, in addition to base pay, employees may be eligible for discretionary bonuses and a comprehensive benefits package.

Anticipated hourly range: $33.00 / hour

The final offer will depend on several factors, including experience, skills, qualifications, and local market conditions.

Qualifications

Qualifications:

• 1-3 years of professional marketing experience.
• Bachelor's degree or equivalent in Marketing or related field.
• Experience in the tourism, entertainment, or hospitality industry is a plus.
• Experience working with external agencies.
• Experience of working within brand guidelines.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Impeccable attention to detail and organizational skills.
• Excellent written communication and copywriting.
• Understanding of data and ability to report on it.
• Strong creative thinking, with a passion for creating compelling content that resonates with diverse audiences.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong problem-solving skills.
• Self-starter with a can-do attitude and a willingness to learn.
• Graphic design skills is a plus.
  
  
  

Company Description

Hudson Yards has become the cultural center of Manhattan’s New West Side. A template for the future of cities, this new neighborhood has not only changed the way New York looks to the world, but the way the world sees New York. Be part of one-of-a-kind experiences at New York’s newest neighborhood by joining our Hudson Yards Experiences team.

• Edge is the highest outdoor sky deck in the Western Hemisphere, with a one-of-a-kind design. It’s suspended in mid-air, giving guests the feeling of floating in the sky with 360 degree views they can’t get anywhere else.
• City Climb is the ultimate skyscraping adventure at Edge.
• Vessel is an iconic New York City experience designed to be explored from the inside.
  
  
  

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Overview

Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 40 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. With over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Grand and Related Santa Clara in California and The 78 in Chicago. Related was recently named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World. For more information about Related, please visit www.related.com.

We are proud to be an equal-opportunity employer committed to building an inclusive culture with competitive compensation aligned with experience and market standards.

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