About Us

Who we are:

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Job Description

The Marketing and PR Coordinator will support the Global PR and Social Manager, Director of Global Marketing, and broader team to grow the TUMI brand in earned media. The role will be responsible for supporting the development and execution of the PR strategy and initiatives for TUMI across global and NA regions. This position involves coordinating media relations in partnership with an external PR agency, project management for key press initiatives, crafting press materials, and collaborating with internal HQ teams to ensure the delivery of cohesive communication efforts to support brand marketing strategies. This role includes daily communication with TUMI’s regional marketing teams to ensure brand consistency, elevation, and timely delivery of press materials in line with Global HQ guidance. The ideal candidate will support the team with new launches, on-going product placement, press previews, large- and small-scale events, and manage sample trafficking and reporting. This is a hybrid role – we work 4 days on site, 1 day remote, weekly.

Responsibilities

• Own and maintain Global and North America PR updates for the global marketing calendar, ensuring all key initiatives, launches, and activations are accurately captured and consistently updated for cross-functional visibility.
• Support day-to-day communications with the internal Global Marketing team, regional marketing teams, and external North America press agency.
• Support North America PR efforts by assisting with agency needs, requests, and activities, ensuring timely coordination, follow-up, and asset/product sample sharing.
• Assist in the development and distribution of global press materials, including lookbooks, and press releases for seasonal collections, key launches, product collaborations, store openings, and events.
• Assist with seasonal department initiatives including press messaging strategy development, gifting targets, and competitive market analysis.
• Coordinate incoming sample and gifting requests, including external agency needs, internal cross-functional team pulls, and media/editorial loans, ensuring sample inventory is accurately tracked and managed.
• Manage project timelines and maintain internal PR trackers to ensure on-time delivery of campaign assets, creative requests, and press milestones
• Support the intake and coordination of external press inquiries and sample requests, aligning with relevant teams for timely and brand-aligned responses.
• Lead the creation of weekly, post-campaign, and quarterly press recap reports, helping compile analytics, coverage highlights, learnings, and key takeaways for internal teams and leadership.
• Work with regional teams to collect and consolidate monthly regional press recaps, ensuring global visibility into local coverage and performance.
• Assist with the recapping of seasonal initiatives, campaigns, events, and ad-hoc projects.
• Provide general administrative and operational support, ensuring smooth communication and alignment across NYC HQ, agency partners, and global/regional markets.
• Create and compile Excel and PowerPoint documents to support leadership presentations, team reporting, and cross-functional visibility.
  
  

Requirements

• Bachelor’s degree or equivalent
• 1-2 years minimum experience in PR/Marketing; retail or fashion PR experience a plus
• Experience in a global role, working with international teams across initiatives
• Strong written, verbal, and interpersonal communication skills
• Proficiency in Microsoft Office Suite, with a strong emphasis on Excel.
• Strong project management and organizational skills, with attention to detail, timelines, logistics, and cross-functional coordination.
• Ability to work cross-functionally and collaboratively in a fast-paced, multitasking environment
• Resourceful, self-starter, proactive with project management, planning and prioritization skills
• Highly organized with exceptional attention to detail and ability to manage multiple timelines.
• Experience using media monitoring and database tools such as Meltwater and Cision
• Ability to lift and push product and boxes that can weigh 30 pounds
  
  

Associate Benefits

• Career pathing
• Work-life balance
• Training
• Paid time off
• Pet Insurance
• Tuition Reimbursement
• Employee Discount
• Employee Assistance Program (EAP)
• Comprehensive benefits package including medical and dental insurance with partial employer contributions, vision insurance, company-paid basic life insurance, Accidental Death & Disability Insurance, Supplemental Life insurance, 401(k) with a company match, and commuter benefits.
• This role may have the opportunity to earn an annual target bonus based on several factors including Company and individual performance, subject to the terms and conditions of the Company’s bonus plan in effect from time to time. Details regarding the plan are outlined in each employee’s plan agreement.
  
  

About The Team

Why you'll love working here:

At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.

What We Value

• INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
• PARTNERS WE BELIEVE IN. Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
• DIVERSITY & INCLUSION. As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.
  
  

The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.