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Culture & Community Marketing Manager

Meta

Submit a resume through Jobify

Meta Meta

  • New York
  • Indeed
Indeed

Culture & Community Marketing Manager

Meta

Submit a resume through Jobify

Meta Meta

  • New York
  • Indeed
Indeed

New York, NY • Full Time

Meta

Sales & Marketing

Consumer Marketing

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Culture & Community Marketing Manager Responsibilities

    • Develop and coordinate execution of content for Instagram in partnership with internal and external partners.
    • Develop and manage world-class content that is visionary, culturally relevant, and positively impacts society.
    • Influence Instagram’s social strategy across owned channels including owning the development of Instagram, understand the social presence of the brand and constantly suggest ways to better position Instagram.
    • Identify key moments to activate Instagram brand across global cultural calendar through mix of content, partnerships, and campaigns.
    • Conduct strategic project oversight with stakeholders to achieve campaign delivery excellence.
    • Perform qualitative and quantitative analysis of cultural, community, technological, media and market trends to inform strategic and creative development for content, partnerships and campaigns.
    • Work cross-functionally with teams to ensure that all work is grounded in community understanding, data, and insights to deliver data-driven results.
    • Support development of robust measurement plan to ensure content strategy is evaluated correctly and demonstrates business impact.

Minimum Qualifications

    • Bachelor's degree (or foreign degree equivalent) in Economics, Anthropology, Cultural Studies and Comparative Literature, History, Sociology, Social Sciences, Marketing, or a related field and six years of work experience in the job offered or in a marketing-related occupation.
      • Will accept a 3 or 4-year Bachelor’s degree.
    • Requires six years of experience in the following:
    • 1. Managing large scale budgets and content operations
    • 2. Translating insights, ideas, and data into customer value
    • 3. Creating breakthrough campaigns that evolve a brand to reach their target audience
    • 4. Working for a brand creating compelling stories, content or campaigns
    • 5. Working with product, marketing, research/analytics and communications teams at all levels of management, internally and externally
    • 6. Conducting qualitative and quantitative analysis to deliver data-driven results
    • 7. Leveraging cultural, community, technological, media and market trends to provide insights for content, partnerships or campaigns
    • 8. Establishing an integrated marketing approach to build positive brand reputation
    • 9. Developing content in global markets (EMEA, APAC or LATAM), and
    • 10. Developing marketing strategy briefs including position, audience targeting, communications strategies, cultural analysis, socializing strategy, or creative output.

For those who live in or expect to work from California if hired for this position.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.


$238,439/year to $244,200/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.


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