Marketing Manager - Healthcare Buyers

Job Description

Insight Global is hiring for a Marketing Manager of Healthcare Buyers. This individual will promote the line of business by creating strategies to grow Data, Voice, Video, and Managed Services in the healthcare industry. This person will learn to strategically market to healthcare buyers. They will have experience with large enterprise buyers and understand competition, opportunities, product fit, and customer behavior. Using this knowledge, they will develop strong market positioning through messaging, thought leadership, partnerships, industry events, and integrated plans. Leading strategic go-to-market plans and strategy is a key function of this role. This is a full time role and has a salary of $125-135k.



We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .



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Skills and Requirements

- 5+ years of experience marketing to healthcare buyers or enterprise level buyers.



 - Proficient leading strategic go-to-market plans and strategy.



 - Experience creating effective messaging, positioning and sales enablement assets.



 Ability to gather buyer and competitive insights across a variety of sources to produce effective market positioning



 - Ability to use audience insights to create customer profiles, buyer personas, and market strategies.



 - Ability to work with marketing teams to ensure campaigns and initiatives are carried out according to go-to-market (GTM) plans.



Bachelor's degree in related field required. - Knowledge of cable television, high speed Internet and phone products and services preferred. null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].