About

Job Summary

The Product Marketing Manager ? Health & Wellness will lead the development and execution of brand strategies for our healthcare portfolio. This role is responsible for building awareness, equity, and trust around new-to-market wellness brands, with a strong focus on consumer-centricity and digital-first execution. The role requires strategic leadership, strong analytical acumen, and the ability to work cross-functionally to ensure consistent brand representation across all touchpoints. This position owns the brand P&L and plays a central role in innovation, marketing communication, and performance tracking post-launch.

Job Description

• Go-to-Market Execution
• - Lead the launch and commercialization of new products in the U.S. market, including positioning, messaging, and cross-functional execution.
• - Collaborate closely with relevant cross-functional teams to ensure 360-degree marketing activation.
• - Partner with creative and media agencies to develop and implement integrated campaigns that support product growth.
• Brand Strategy & Positioning
• - Develop and execute comprehensive brand strategies aligned with business objectives.
• - Define and articulate brand positioning, personality, and key messaging.
• - Lead consumer segmentation and targeting efforts based on market and insight-driven data.
• Consumer & Market Insights
• - Translate consumer research and cultural trends into actionable brand strategies.
• - Leverage data and internal tools to monitor brand health and category trends.
• - Represent the voice of the consumer in all stages of brand development.
• Brand Performance & Optimization
• - Own the brand P&L and monitor performance metrics including revenue, margin, and ROI.
• - Conduct post-launch analysis and recommend optimizations to strengthen product positioning and growth
• Innovation & Cross-Functional Leadership
• - Collaborate closely with R&D, and supply chain, to shape innovation pipelines.
• - Lead cross-functional teams to execute go-to-market plans with agility.
• - Ensure compliance with regulatory and category norms across all consumer-facing content.
  
  

• Education & Experience
• - Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• - 7~10 years of experience in product or brand marketing, preferably in health, wellness, or consumer healthcare categories.
• - Proven track record in launching and scaling consumer products in competitive markets.
• - Experience developing go-to-market strategies and managing product messaging across channels
• Skills & Competencies
• - Strong strategic thinking, product storytelling, and creative judgment.
• - Analytical skills with experience using data to inform messaging and positioning decisions
• - Ability to synthesize customer insights into actionable product strategies.
• - Experience managing external agencies and cross-functional teams.
• - Strong communication, stakeholder alignment, and presentation skills.
• - Ability to operate in a fast-paced, entrepreneurial environment with limited structure.
• Personal Attributes
• - Strategic and customer-centric mindset, with a passion for building impactful brand experiences
• - Self-motivated and accountable, able to work independently and drive cross-functional alignment
• - Adaptable and resilient in fast-paced, ambiguous environments
• - Passionate about health and wellness, with a strong belief in the value of brand-led consumer impact
  
  

• Hybrid Schedule
• Salary: 95k+
• Health/Dental/Vision 100% covered by company
• PTO
• 401K
  
  

• Analytical Skills
• Data Analysis
• Communication
• New York, New York
  
  

• Brand Specialist / Manager
• CMO / Head of Marketing
• Product Owner / Product Manager
  
  

• English