Brief Description

Join FreshDirect’s tech and product teams in Istanbul. FreshDirect has been New York’s most trusted online grocery brand for over 20 years. Our name is well known across the city, and our delivery trucks are seen in every neighborhood. As a sponsor of the New York Yankees, we are proudly connected to the city and its culture.

We deliver the freshest, highest-quality groceries and food in New York. Imagine fish caught in Iceland, served on a dinner table the next day. With more than 12,000 products—many only available on FreshDirect—we bring both everyday groceries and rare produce directly to New Yorkers’ homes. Our team of 3,000 people works out of a 60,000 m² fulfillment center only minutes from Manhattan. FreshDirect is more than a delivery service—it’s part of daily life in the city.

Our tech and product teams are what make this possible. Now, we’re growing our team in Istanbul to improve the experience even further—through our website, mobile apps, and the systems behind logistics, personalization, and AI. Whether you're launching a new feature or improving performance, your work will directly impact how New Yorkers buy their food.

FreshDirect is owned by the founders of BiTaksi and Getir—companies known for combining operations and technology at scale. Our Istanbul office is a villa in Levent—the same place where Getir began. We offer a focused but fun environment where founders are close by and ideas move fast. You’ll collaborate with our New York team and will visit our New York offices from time to time. Join us to build products and new technologies that serve millions of people every day.

Product Manager:

Key Responsibilities:

• Understanding customer needs and market trends through research, analysis, and feedback.
• Developing product requirements, specifications, and user stories.
• Working closely with engineering, design, marketing, sales, and other teams to ensure successful product development and launch.
• Managing the product lifecycle, from ideation to launch and beyond, including testing and iteration.
• Contributing to product marketing strategies and materials, ensuring effective product communication and promotion.
• Tracking product performance, analyzing data, and making adjustments to improve the product and its performance.
• Managing communication and expectations with various stakeholders, including senior management and external partners.
• Prioritizing product features and enhancements based on customer needs, market opportunities, and business goals.
  
  

• Experience in digital product lifecycle management, technology build vs buy decision making, and customer-centric innovation.
• 4+ years of experience in product management, including product roadmap development, execution, feature prioritization and successful feature rollouts.
• Proven experience in market research and user research to identify customer needs and opportunities related to e-commerce / Omni channel background.
• Strong background in leveraging analytics to guide strategic decisions, with experience in data science a plus.
• Experience in understanding customer funnel for DTC products, tracking customer behaviors, and monitoring product performance.
• Experience in leading product teams in e-commerce grocery / food delivery industry is preferred.
  
  

• Excellent written and verbal communication skills are essential for interacting with diverse teams and stakeholders.
• The ability to analyze data, identify trends, and make data-driven decisions is crucial.
• A good understanding of technology and software development is often required.
• PMs need to be able to identify and solve problems that arise during the product development process.
• PMs need to be able to lead and motivate cross-functional teams, fostering collaboration and teamwork.
• PMs need to be able to think strategically about the product and its future, aligning it with the overall business goals.
• A strong understanding of user experience principles is important for creating products that meet user needs.