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About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview:
Ketchum is looking for a Insights and Strategic Research Consultant !
Ketchum has the largest research and analytics team in the Communications and Public Relations industry, fluent in the various streams of communications measurement, insights generation, analytics and strategic research. Analytics is fully embedded in the agency, and central to everything the agency does. From traditional media analysis, social and digital analytics/SEO, quantitative and qualitative primary methodologies (e.g., surveys, focus groups), to audience insights, we are meeting the needs of clients with data-driven insights. Ketchum is set apart by our ability to understand that it’s not about being data-rich, but instead being data-smart to guide strategic opportunities for clients across the industry.
About the Job
This position will provide strategic, creative, and intellectually curious analytics enthusiasts the opportunity to learn all aspects of insights generation, analytics and research within the public relations and communications industry. In this role, you’ll assist your team with projects from inception to the presentation of results under the supervision of a seasoned manager. You’ll work closely with account teams across the globe, and clients across many different industries including Food, Financial, CPG, Manufacturing, Technology and Healthcare, to understand impact and provide guidance in the creation of data-driven strategies and tactics.
*Your day-to-day: *
Analyze full communications programming and measure impact across channels, such as paid media, social media, earned media, influencer, website, and search
Support primary research projects (quantitative and qualitative) and secondary research with support from managers and senior staff
Leverage a variety of tools, technology and secondary data sources to define and profile target audiences, predict trends, assess the industry and competitor landscape, analyze conversation, and identify white space opportunities for clients
Partner with strategists, brand teams and different channel experts to ensure all research conducted ties to clear, actionable insights that guide communications/PR strategy
Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams
Distill findings that are insightful and actionable and meet client objectives via visually-appealing reports that tell a concise and clear story
Understand clients’ objectives and ensure research and insights deliverables meet those needs
Participate in the development of new and incremental business
Get experience and exposure to the latest innovations in the industry in a highly collaborative environment
Qualifications
Bachelor’s degree in related field; Master’s degree helpful or evidence of certifications/courses in the data analytics or communications/PR fields
Minimum of 1-2 years of related communications strategic insights, data, analytics and research experience; PR/communications measurement experience helpful
A team mentality and desire to collaborate with co-workers across multiple geographies
Ability to to multi-task, prioritize, and meet deadlines
Ability to anticipate next steps and take proactive action to move projects along
Varied experience in understanding or supporting primary and secondary research projects
Interest in learning new research technologies, tools and methods (including use of AI)
Experience in Microsoft tools, including PowerPoint, Word, Excel
Interest or expertise in the following a plus:
Writing experience, particularly in understanding data and insights
Website analytics tools such as Google Analytics or Adobe Analytics
Social media measurement and social media monitoring tools, such as Brandwatch, Talkwalker, Lexis Nexis, etc. etc.
Search engine optimization or use of search tools
Data visualization including Tableau, Google Data Studio or PowerBI
Advanced excel skills such as pivot tables, vlookups or formulas
The salary range for this position is $62,000 - $65,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
What We Offer
Hybrid Workplace: Three days a week in the office
Robust benefits program, effective within 30 days of hire
Paid maternity/paternity leave
Family Forming Benefits
Employee Recognition Program
Generous paid time off includes vacation, wellness, and extended holiday schedule
Various development opportunities to enhance personal and professional life
Tuition reimbursement
Monthly Cell Phone & Wi-Fi reimbursement
Interested? We’ve got an opportunity for you.
Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.
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