Senior Marketing Manager, Growth

The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.













About the Role



The New York Times is looking for a collaborative growth marketer with an understanding of the sports landscape and fan culture. You will be part of the group that meets subscription growth and revenue goals.



You will support important conversion work across our product portfolio, including subscription growth, upgrades, and churn reduction efforts with a focus on The Athletic and sports fan audiences.You will report to the Director of Growth Marketing.



This role is based in our New York City headquarters. You will work a hybrid schedule of 3 days per week in office and can choose to work remotely the other days.







Responsibilities:

+ Growth Marketing Strategy: Lead the end-to-end execution of acquisition and upsell efforts across marketing and product surfaces. Partner with Product, Media, Creative, and Analytics teams to define success metrics and achieve them. Partner with Strategy on pricing tests and campaigns. Manage churn reduction efforts.

+ Sports Industry Expertise: Act as a subject matter expert for The Athletic and the sports landscape at large. Collaborate with product teams, playing an instrumental role in shaping development roadmaps. Use insights into what resonates with fans across leagues to identify opportunities to enhance acquisition and winback efforts, strengthening The Athletic's overall conversion funnel health.

+ Insights, Testing and Optimization: Mine performance data and conduct category/consumer analysis to determine important causes and trends that can improve acquisition strategies and results. Shape research briefs that uncover which value props, features and messages motivate willingness to pay. Partner with Product to design and implement complex tests across marketing and product touch points to improve conversion rates.

+ Cultural Impact: Be an advocate for marketing's impact on goals. Participate in our team's culture of training and cross-sharing best practices. Model the values and behaviors of The New York Times. Demonstrate an impact-above-all mindset and a commitment to efficient collaboration with colleagues.

+ Demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a commitment to our mission to seek the truth and help people understand the world.











Basic Qualifications:

+ 7+ years' experience in marketing, product marketing, or product management

+ 4+ years' experience in insights-driven go-to-market experience

+ 4+ years experience implementing and iterating strategies on digital sports products that demonstrably improve conversion rates and growth metrics

+ Experience collaborating with partner teams to influence the overarching Go-To-Market strategy for full-funnel projects, ensuring cohesion and efficacy throughout the customer experience

+ Demonstrate experience writing creative and research briefs, giving constructive feedback and leading a growth marketing initiative from brief to execution

+ Understanding of GenAI tools, ability to ​​proactively identify areas within the marketing funnel and customer lifecycle where they can improve efficiency

+ Can operate both autonomously and collaboratively. You have experience identifying and initiating new opportunities. You have a capacity to flex across both planning and executional needs

+ Enthusiasm for working with different disciplines and a commitment to shaping a healthy team culture











#LI-Hybrid



REQ-018365















The annual base pay range for this role is between:



$125,000 — $136,000 USD













The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.



We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) .



The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.



The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.



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