r.e.m. beauty is looking for a Social Media Manager with a track record of leading best-in-class social strategy and creating (and curating) head-turning, product-driven content. You’ll be the voice of r.e.m. beauty across our social channels, with a focus on Instagram and TikTok. From concepting and producing thumb-stopping content to engaging with customers and collaborating with creators, you will lead and execute a holistic, future-minded 360 strategy.

• Own and evolve platform-specific strategies across TikTok, Instagram, YouTube / Shorts, Twitter, and emerging spaces.
• Create and maintain a daily/weekly/monthly social content calendar rooted in product launches, culture moments, and trend cycles.
• Develop always-on strategies to drive continued focus and trial of hero products.
• Translate 360 brand campaigns into platform-native social moments that resonate and convert.
• Concept, shoot, edit, and post original content focus on product performance and social trends.
• Identify and lean into emerging content formats, effects, and sounds to keep ahead of the algorithm.
• Collaborate with in-house Influencer, Creative, and Product Development teams to constantly generate authentic brand storytelling.
• Manage daily engagement across platforms: respond to comments and DMs, amplify community content, and spark two-way conversations
• Identify super-customers and creators to spotlight, surprise, and co-create with.
• Monitor brand sentiment and develop creative ways to turn community insights into action.
• Partner with Influencer and Digital team to identify and brief creators for campaigns and evergreen content.
• Cultivate long-term relationships with key community members and voices in beauty.
• Oversee usage rights compliance and brand alignment across all UGC.
• Track and analyze performance metrics (engagement, reach, follower growth, content completion, saves/shares).
• Test & iterate to improve performance while maintaining brand integrity.

Qualifications:

• At least 5-7 years of social media experience with at least 3 years in beauty.
• Possess strong writing and storytelling skills with a deep understanding of brand tone and nuance.
• A track record of building engaged communities and scaling audience growth
• Team player with a high aptitude for project management and prioritization.
• An eye for detail and a keen copy editor.
• A passion for innovative brand marketing and emerging trends and creators.
• Fluent in analytics platforms (Dash Hudson, Meta Insights, TikTok Creator Center)

Compensation & Benefits:

• Salary Range: $80,000–$90,000, based on experience
• Hybrid schedule: 3 days in-office (NYC), 2 days remote
• Medical, vision, and dental insurance
• Generous product allowance and team access to new launches
• Opportunities for travel, industry events, and content shoots

About r.e.m. beauty: r.e.m. beauty was founded by Ariana Grande to empower you with the tools to express, accentuate, and add a touch of magic to every day — to dream with eyes wide open. meet the makeup of tomorrow: futuristic shades, multi-tasking, skincare-infused hybrids, innovative application, and hyper-sensorial formulas. vegan & cruelty free, always.

Our team: our team is made up of hard working, thoughtful, caring humans. our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact. we are building a learning community where you can explore new ways of thinking and expand your capabilities.

r.e.m. beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right to work in the US.