Coordinator, Marketing Strategy

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

NBCU is looking for a dynamic Strategist to become a valued member of the Entertainment Marketing Strategy team (Bravo and NBC). Reporting to the VP, Marketing Strategy, this person will support the Marketing Strategy team in the development of marketing strategies that foster ideas, inspire creative thinking, drive cultural relevancy and lead to audience awareness, tune-in and fandom. They will also assist with managing day-to-day marketing strategy support and administrative functions, coordinating multiple assignments and marketing projects, and serving as department liaison communicating with internal Bravo and NBC divisions.

The Marketing Strategy team works cross-functionally across multiple disciplines and plays a critical role in establishing the foundation of marketing campaigns across all networks, while also assisting with other high visibility brand priorities.

Role Purpose

• The candidate will assist in the development of marketing strategy briefs; they will utilize data, insights and analysis to help define and articulate the audiences, positioning, messaging hierarchy, cultural context and marketing approach for original programming.
• The candidate will work closely with cross-functional teams across NBC, Bravo and Peacock to assist the Marketing Strategy team.
• The candidate will maintain organizational tools for the Marketing Strategy team to ensure information is easily accessible, up-to-date and accurate.
  
  

Responsibilities

• Conduct and/or obtain all necessary background research for new projects, including finding relevant articles, summarizing information, and gathering materials internally.
• Work with data systems, as well as internal and external research partners, to mine relevant consumer insights and cultural trends.
• Aid in the development of marketing strategy briefs, including authoring strategic primers in-house, working with external agencies and assisting the Marketing Strategy Team.
• Oversee the Marketing Strategy team’s organizational tracker (AirTable) and share drives, ensuring all updates and the latest documents are constantly incorporated and maintained.
• Manage all meeting scheduling for the Marketing Strategy Team and take lead on notes.
• Help on-board and manage the Marketing Strategy Team Page.
• Attend all necessary meetings regarding specific networks, shows, and/or internal team updates; provide notes and/or summaries from meetings to Marketing Strategy team leadership as needed.
  
  

Qualifications

Basic Qualifications

• 1-2+ years of marketing and/or communications experience.
• Excellent interpersonal and communications skills (writing and verbal), including tact and diplomacy.
• Meticulous, thorough with details, and well organized; able to give a task their undivided attention and catch mistakes, errors, or changes before they snowball into a bigger problem.
• Confident, driven, self-starter, who is comfortable working autonomously with minimal supervision.
• Passion for and knowledge of the entertainment industry (especially Reality Television!).
• Can manage multiple tasks simultaneously under deadline and pressure, and can pivot priorities with ease.
• Is a highly resourceful problem solver for which no job is too big or too small.
• Handles all projects proactively and thoroughly.
• Can exercise a high level of discretion with confidential and sensitive information.
• Has demonstrated mastery of Outlook, Word, Excel, PowerPoint and file sharing software (i.e., SharePoint). Strong data visualization skills a plus.
• Must be comfortable in a fast-paced environment.
• Must be willing to work in New York City.
  
  

Desired Characteristics

• A passion for writing, storytelling and creating presentations.
• A collaboration mindset, demonstrating an ability to work with a diverse array of stakeholders.
• Detail-oriented project manager who stays organized and maintains a strong sense of ownership and accountability.
• A culture vulture with boundless passion for consumer trends, behavioral economics, demographics, psychographics, television, music, movies, art, technology, new media, the current zeitgeist and all things pop culture (especially reality television).
• An enthusiastic team player that takes ownership of all work they manage and produce.
  
  

Eligibility Requirements

• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.
  
  

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $50,000 - $60,000.
  
  

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].